Production: Incís Films
Direction: Arnau Macià
Original idea: Charles Barcelona
We made Ametller Origen’s first advertising campaign on television to promote its vegetable creams. A fresh, quality and proximity product, and this is what we wanted to capture and transmit with this advertisement, which can be seen on catalan television TV3 and 8TV.
With this television campaign we wanted to make the product and the philosophy behind creams and Ametller Origen reach a wider audience.
In this project, Incís Films we have been responsible for the production of the commercial, with a human team of about 20 people. The creative idea and conceptualization of the advertisement was developed by the agency Charles Barcelona.
We recorded a ‘making of’ of this project to show how we worked and how was the process of bringing in the advertisement, which was filmed between Camarles and the Penedès.